Microsoft Tag - interpretive barcodes

Last month Microsoft officially launched its innovative barcode
technology after 18 months in beta. The Microsoft Tag is a fully
customizable barcode that can be linked to websites, text, audio and
other digital media.

Audio Trails have been trialing this system for a number of months
now, and we feel it has real potential. To help promote our
Darwin-themed audio trails we created a number of publicity items,
each one printed with a customised tag. The oyster card holder was
chosen as our client, the London Borough of Bromley, wanted to
encourage people to also use public transport. The holder and the
mobile phone contain everything the visitor needs for their visit.

Using the free tag reader app - available for all the major smartphone
platforms - the phone's inbuilt camera reads the data contained in the
barcode and, in our case, sends them directly to
www.audiotrails.co.uk/darwin. The audio files can then be listened to
on-site without having to download them prior to a visit.

Why not give it a try.